The ever growing pollution problem in the Philippines has been a prominent issue for years, evolving to catastrophic proportions. The continuous usage of vehicles, urbanization, as well as an increase in littering has made the quality of the environment deteriorate. Practicing cleaner methods to reduce pollution will help aid in stopping the adverse effects of humans on the environment.

Because there is no engaging way to show information regarding this topic, we must convey the urgency of the pollution crisis and convince viewers to take action against the negative effects of pollution in a way to encourage them to take action.

The goal is to create an engaging and visually interesting video that highlights the statistics of pollution that is experienced within the Philippines, and how it severely affects the country’s environment.

The call to action video was made for the intent to educate and inform viewers about the adverse effects of pollution in the Philippines and what we can do to prevent further damage to the environment. The script conveys the urgency of this topic in a story-like way, telling a story about a beautiful land that had been ruined by neglect and man-made pollution. As for the visual style of the video, it was made to look like a paper puppet theater, with the colors showing vibrancy of the many ecosystems of the Philippines.